Top Jobs 2010: How to Search Smarter
2/9/2010 7:13:22 AM
The fast-food industry is hiring, but don't go all American Beauty on us yet. The next decade is all about HOW you search, not where you search.
The job market isn't about to right itself,
but aggressive job-searchers can improve their lot by using two potent
resources: their friends and their computers. Last year,
FastCompany.com told you about the growth sectors for the next decade.
No changes there, unfortunately. In 2010, you'll need to innovate if
you want to participate. We can help with our shovel-ready job search
toolkit.
Get Ready
If you're looking
for a job, there's a good chance you just lost one. But don't move on
too quickly. "Know what you're entitled to if you get laid-off," says
Alison Doyle, About.com's guide to job searching.
"Review your contract and know your rights: severance, health insurance
coverage, pension vesting," and so on. That will help you clarify your
financials and make contingency plans.
Once you start looking,
remember a few ground rules, says Doyle: customize your resume for
every job you want, and do the same with your cover letters. "Many job
seekers still think it's enough to send out resumes and wait for a
phone call for an interview, but it rarely happens that easily anymore."

Hone Your Resume
Resume sites like Emurse and ResumeBucket
allow you to create and share an online resume that can also be PDF'd
or printed out. Keep things brief and concise--you can expound in your
cover letter and interview--and please, oh please, say the experts: avoid jargon.
These
days, many companies are eeking by on lean staff. "Be broad on your
cover letter," says Andy Speer, VP of technology solutions for
Technisource, a nationwide outplacement firm. "Today, for example, our
customers are looking for hardcore coders who can put on analytical
hats, talk to customers, serve on committees, develop a business
process--do something more creative," he says. In your resume and cover
letter, layer your different experiences on whatever foundation you've
created. Broaden your potential.
Do Your Homework
Read,
read, read. If the last year has been any indication, the state of
American industries will be changing literally by the week in 2010, so
you may not be as up to date as you think. Browse industry blogs, trade
journals, and niche sites to keep abreast of the latest dirt in your
sector so that you can emphasize the right assets in your resume and
interview.
If you don't know the sources, that's no excuse. Creatives have sites like Core77 and Variety; for legal professionals, there's AboveTheLaw and the ABA Journal.
If
you think you know your industry beat already, search more creatively;
there may be sources you overlooked in the past. If you're a logistics
professional, for example, you may have spent some time reading BreakBulk and American Shipper. But you may not have perused Fairplay.co.uk, another trade site across the pond.
Lastly, look for mailing lists specific to what you want; they often get the freshest job listings and host real-life meetups. Ed2010, for example, dishes to people in publishing, while Headsets & Highballs caters to workers in the film and television industries.
Search Smarter
It's not enough to slap a resume on Monster.com and saunter off to watch American Idol.
On today's Web, there are dozens of avenues to spot jobs and get
noticed, and you should be paying attention--outplacement firms and HR
departments certainly are.
General job search sites have evolved. There's nothing wrong with CareerBuilder and Monster, but these days, LinkUp, Indeed, and SimplyHired lead the pack. But don't stop there; look for niche listing sites that fit. TheLadders.com, for example, specializes in managerial positions that pay over 100K.
